Revolutionary transport app set to go reside in West Midlands

The area has been decided to pilot the Impulse travel app, which enables commuters to utilize a mix of different types of public transportation and taxis for a set rate.

The scheme will also include the leasing of ‘Boris bikes’– 5,000 of which are set to hit the region’s streets this year.

It is the brainchild of Finnish firm MaaS (Movement as a Service) International and works by integrating appointment and payment services to find the very best paths and modes of transportation for any journey.

Impulse has actually been released in partnership with the West Midlands Combined Authority, Transport for West Midlands, National Express and other transport companies.

Chris Perry, MaaS Global’s UK lead, said the scheme will offer a series of transportation alternatives while taking away the hassle of journey preparation and purchasing tickets, with the added advantage of getting individuals out of their vehicles.

“We think this will revolutionise the way individuals purchase and use all kinds of transport,” he stated.

“There are a growing number of people who don’t see the requirement in purchasing a car and more than happy to look at other options.

“We believe Whim uses a simple to use service that makes mobility so much simpler.”

It has actually been running in Helsinki since November and has more than 20,000 subscribers.

The firm has actually pumped 14 million euros into the task over the in 2015. Its UK launch comes at no expense to the taxpayer.


Sampo Hietanen, CEO and co-founder of MaaS International, said he wishes to release the plan in several other European cities later this year and eventually sees it going worldwide.

He said: “The West Midlands is the perfect location for us to start in the UK because it is such a large sized location with public transportation systems that are already established.

“All the relevant gamers came on board really quickly and we had the ability to put a plan together that made the West Midlands initially movers in terms of smarter transport.”

Whim will initially be rolled out to 500 people, prior to going region-wide by summertime.

People can select whether to have an all inclusive monthly contract, which permits travel anywhere around the West Midlands via bus, train, tram, bike and taxi (within a certain radius), or a pay-as-you-go alternative.

Work with cars will also be offered for a set price.